God bless the good folks over at NPR music, for posting a video of Jack White’s/Seasick Steve’s performance in front of the Third Man Records mobile store/recording studio.
A little context for you, so you understand how awesome that van Jack White is standing in front of is:
Featuring a wide array of LPs exclusive records and merchandise, including but not limited to Tri-Color 45s, Black & Blue Live , Rolling Record Store T Shirts, drinking supplies and much more! Live performances, DJ sets, and new Tri Colors released daily.
The van is loaded with all of Third Man Records’ merchandise, turntables, microphone equipment, and a soundsystem that will allow musicians to perform while standing right outside the track (did you notice in the video above that Jack and Steve were literally plugged into the side of the van?). The rolling record store was literally built from scratch, with heavy involvement and input from White himself, whom plans to take the van around to various festivals and the like.
[via NPR Music, The Huffington Post, and Third Man Records]
A Campaign of Shock and Awe 